Sfia specialises and has gained recognition in vegetal dyeing techniques. She hails from a rural town, Tazenakht, hidden in an obscure corner of the High atlas Mountains. She was determined to share her skill and artisanship with the rest of the world. That’s when she formed a cooperative, with other women in the region. She regularly participates in most national and some international events in an effort to gain recognition for all her efforts. She also helps other cooperatives in the area by sharing best practices: vegetal dying techniques, new patterns and weaving techniques, spotting high quality wool, etc. She was praised for her work and passion by a quality label from the Moroccan Ministry of Artisanship.