Here you can find out how we use, store and protect your data – be it your name, your address, your telephone number, your email, or anything else you might tell us about yourself. It is also where you can find out about your privacy rights – the things you can ask us to do with your information.
We’ve tried to keep it as short and free from technical jargon and legalese as we can. We normally either use your data because we have to – so we know where to send your order, for instance. Or, because it’ll help us improve – like when we collect information on how you use our website – so we know what is working and what isn’t.
And of course, we will only ever use your data legally.
The data we collect about you
So, what do we mean by ‘data’?
The list below gives you an idea of the sort of information we might have in our records:
- Information about your identity – your first and last names and maiden name if you have one; address; username; marital status; title; date of birth and gender.
- Your contact details – which also includes your delivery and billing addresses as well as your email address and telephone numbers.
- The details of your bank account and credit or debit cards.
- Information about the things you’ve bought from us and how you paid for them.
- The technical stuff – like your internet protocol (IP) address; your login information (your username and password); the type of browser you’re using to view our website and any plug-ins it might have; your computer’s time zone and location; and the type of device you’re looking at our website on (including its operating system and the technology that might be on it).
- Information about how you use our website, services or designs, including the things you’ve shown an interest in.
- Your preferences (like whether you want to receive our emails or subscribe to our updates).
- Any feedback you’ve given us (on surveys or by getting in touch with us).
There are also certain types of information that we won’t ever collect. These include your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, information about your health, and genetic and bio-metric data.
How we collect it
One of the ways we access data is directly from you. You might fill in a form (or we might fill one in for you, like when you buy something in-store) or get in touch with us by email, phone or post.
We also get data through other companies.
Like Google, who give us search engine data and analytics.
On top of that, we’re given information like your contact and bank details and the things you’ve bought from us from the people that provide us with payment and technical services.
- Essential cookies: these make our website work as it should, like logging into secure areas of the site to enter payment information when you check out.
- Analytical/performance cookies: we can recognise and count the number of people visiting our site as well as understanding how you use it with the help of these cookies. It’s how we can make improvements such as helping you find what you’re looking for more quickly.
- Functionality cookies: these tell us that you’re somebody returning to our website so we can remember any preferences you’ve shared, like your choice of language or closest store.
- Targeting cookies: the final sort of cookie tells us what pages you’ve visited on our website. We’ll use this information to make sure any advertising we show you is more relevant, based on what you’ve looked at before. The hope being, you won’t be shown anything generic.
And what we use it for
- To register you as our customer
- To put through your order and deliver it to you
- To keep things running smoothly (to help with troubleshooting)
- So we can show you things that are relevant to you (on our website and in our advertising), and recommend things you might be interested in
- So we can improve our website, the services we offer and the things we make, and the experiences you have with us
We only use your data in ways that the law allows us to.
Most of the time we use it because we need to as part of our contract with you (every time you buy something from us, we enter into a ‘contract’); or because we have a legitimate interest which isn’t overridden by your rights; or because it is our legal obligation.
We will only use your data for what we collected it for, unless we think there is something else we can use it for that is relevant (like using your email address to confirm your order, and then to send you a survey). If we would like to use it for an unrelated reason, we will let you know.
It means a lot to us to keep your information safe. So, we do everything we can to make sure that it will not be lost; used or looked at without permission; changed; or passed on. We’ve also done our best to make sure that we don’t get hacked and your information stolen, and if that did happen and it posed a risk to you, we would let you know.
And how long we will hold on to it for
We will only keep your data for as long as we need to.
We should also mention that there are times when we will keep data but anonymise it – so no one can connect it to you.
Your legal rights
You can ask us to:
- Show you the information we have about you
- Correct it
- Delete or stop using it, or change the way we use it
You are also always able to opt-out of receiving our newsletters.
In order to action any of the above requests, we will also need you to send us proof of your identity before we can go ahead – to ensure we do not pass on your details to the wrong person.
To know more, please contact us